Age & ID Assurance Expert

Age & ID Assurance ExpertAge & ID Assurance ExpertAge & ID Assurance Expert

Age & ID Assurance Expert

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Age & ID Assurance Expert

Age & ID Assurance ExpertAge & ID Assurance ExpertAge & ID Assurance Expert

Age Verification | ID Assurance | Age Estimation | Biometrics | Age Inference | Global Subject Matter Expert

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Tony Allen, CTSP, MSc, DTS, DMS

Age & ID Assurance Expert

Age & ID Assurance ExpertAge & ID Assurance ExpertAge & ID Assurance Expert

Age Verification | ID Assurance | Age Estimation | Biometrics | Age Inference | Global Subject Matter Expert

Get in Touch

Tony Allen, CTSP, MSc, DTS, DMS

What We Do

Tony Allen, SME - Age Assurance

Tony Allen is a global subject matter expert in all aspects of age assurance. He is the Technical Editor of ISO/IEC 27566 - Age Assurance Systems - Framework, the Chair of the OPSS Expert Panel on Age Restrictions, Author of the Law of Age Restricted Sales and has 30+ years experience across age verification, age restricted sales, age estimation, technology, identity, risk management, due diligence and control. 

The Technical Stuff

Tony and his team work on solutions that work for you. Whether you're just starting out in your ID & Age Assurance journey or looking to restructure what you've already got, we can help. We can help you with the complexities and burgeoning choice of options. Whether it is assistance with vendor selection, analysis, writing technical standards, measurement or testing, drafting specifications, tenders or RfPs, or risk assurance, we can lead your professional engagements. Our promise is that we'll be there, as questions or issues arise, every step of the way. 

Our Expertise

Tony is a global subject matter expert on ID & Age Assurance products, systems and solutions, with a team of specialist researchers and analysts that work with him. He provides international standards development, systems analysis, expert witness services, risk management, procurement strategy and sector expertise. Our team all thrive on sharing our experience and knowledge to help you make a success of your business. Our track record proves that clear communication and expert collaboration will streamline your age & ID assurance needs, accelerating deployment and significantly reducing cost, time and effort. 

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About Us

My Experience

Over 30 years of experience in age restricted sales and enforcement, together with experience leading and operating the first global conformity assessment scheme for age assurance technology. Here are just some of the project that we have worked on:


  • ISO/IEC 27566 - Information Security, Cybersecurity and Privacy Protection - Age Assurance Systems - Framework
  • Editor, Law of Age Restricted Sales in England and Wales - Third Edition - Matador Publishing
  • Chair, UK Office for Product Safety & Standards, Expert Panel, Age Restrictions
  • Technical Lead, Measurement of Age Assurance Technologies, UK Information Commissioner's Office and Office for Communications 
  • Deputy Programme Manager, EU Consent, an European Commission Funded Pilot Programme for Age Assurance and Parental Consent
  • British Standards Institution, Co-ordinator, Consumer and Public Interest Network
  • Vice Chair and Technical Specialist, Digital Safety Technology Group, Digital Policy Alliance
  • Technical Standards Editor, Proof of Age Standards Scheme
  • Technical Evaluator, Regulatory Sandbox Trials, UK Home Office and OPSS, Use of Age Assurance Technology in Alcohol Retail
  • Expert Evidence, Oral Testimony & Declaration, United States, Attorneys Generals Offices in Multiple States defending age verification laws
  • Expert Witness, United States, Case involving the sale of ammunition to children
  • Expert Witness, Ireland, Case involving age assurance deployment of social media for data protection compliance
  • Consultant Advice, Global Age Restricted Goods Companies, Deployment, Risk Management and Vendor Selection of AV Service Providers
  • Environmental, Social & Governance (ESG) Advisor, for companies identifying under-age access as a key strategic risk
  • Risk Management, Global Deployment, Vendor Concentration Risk, Hubs, Interoperability and Connectivity Advice
  • Chief Executive & Technical Standards Lead, Age Check Certification Scheme 


Download a CV

You can download Tony's CV directly from his LinkedIn page, which we keep regularly updated. Just click on 'More' then 'Save to PDF' and an instant CV will be created for you. If you need a little more depth then just get in touch and we can provide the detail that you need for your project or your stakeholders.

Download CV

What can we do for you?

We want you to succeed—that’s why when it comes to client selection, we’re choosy. We want to give each of you the time and guidance you deserve.  Whether you’re seeking a strategic alliance with the right partner or our very special skillset, call us today. Together we’ll create and refine your plan for successful implementation of your ID & Age Assurance needs. We didn’t get there alone. And neither will you. 

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